Published 3 years ago


An amazing study from Allegory Studios reveals the characteristics of 12 archetypes often used to guide brands and their marketing strategies:

Consider applying archetypes in your images to connect with your audience.

  • Understand your brand’s persona and let it inform the people you use in your visual marketing.
  • Look to your target personas to understand what and who to show.
  • Seek to be more interesting than a stereotype character.




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