Harvard i-lab | Startup Secrets: Value Proposition

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Learn how to define, evaluate and build your value proposition to ensure your venture can break out and build a compelling and sustainable business. Learn from Michael Skok, a serial entrepreneur turned venture capitalist, about 'pain gain ratios' and other ways to assess whether you are creating, delivering, and harnessing value in your venture.

This session also features a full case study from Actifio. The company's CEO, Ash Ashutosh, and CMO, Mike Troiano, cover Actifio's process for coming up with a strong value proposition.

Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at http://twitter.com/innovationlab and like us on Facebook at https://www.facebook.com/harvardinnovationlab

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